Fixtures could be anything that can hold merchandise. Fixtures are furniture of retail store, it is used in window displays, on top of counters, within floor arrangement in departments, contribute to store brand image and ambience.

Describe the type and purpose of fixtures

1. Floor showcase
2. Island display
3. Show-and-sell fixture
4. Vitrine
5. Gondola
6. Wall cases & multi-purpose merchandise system
   

Floor showcase

• Combines the functions of storage and display
• Enables shoppers to view merchandise at close range
• For jewelry, glasses, watches and expensive handbags and any items that shoud not be handled by the shopper alone.
  

Island display

Commonly used in deep vestibules and wide frontage where there is excess space. View the display from all angles and encourage self-service and lighten the efforts of sales associate

Show-and-sell fixture

• Promote customer self-service and add variety to display options
• Suitable for merchandise that may get lost inside counters or on shelves, new merchandise arrivals.
• Features a collection that consists of serveral components
  

Vitrine

Glass-enclosed display pedestal enables the shopper see the merchandise from all sides. It is built high enough to permit comfortable viewing for small items such as jewelry, belts, sunglasses and evening bags.

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